US OLYMPIC SPOT
Bayerische Motoren Werke Olympic Team
Production Company // KirshenbaumBondSenecal and Partners
I was part of a large crew working with KirshenbaumBondSenecal and Partners to shoot an olympic spot for Bayerische Motoren Werke. The concept was to capture each individual athletes mantra while training and competing. What goes through their heads when they reach the wall, the absolute hardest point.
When we asked Sanya Richards what her mantra was, she laughed and asked, “wait, really?” Her eyebrows, cheeks, and eyes immediately changed. Like a kid hanging out licking a lollipop and the intensity of that split second following the action of their brother stealing it away. Even in a non-competition setting, her entire posture shifted. Her mantra, “I refuse to lose, I refuse to lose.” is repeated in her head over and over again until she crosses the finish line. She went on to win the gold in the 400m at the 2012 London Games.
We filmed both interviews and broll at the Chula Vista Olympic Training Center. I was part of the filming of Sanya Richards-Ross and Bryan Clay portions of the spot.